Shopping
Shabby Apple Launches “Blossom” a Feminine Fitness Line
Thursday, September 2nd, 2010 @ 10:00am
Shabby Apple, an online clothing boutique (www.shabbyapple.com), launched ‘Blossom,’ a line of fitness wear designed to flatter the female body and add femininity to a typically masculine type of clothing.
Blossom line includes capris, yoga pants, Bermuda shorts, running skirts, running shorts, camisoles, racer back tops, half-zip jackets, hooded sweatshirts, sports bras and headbands. All pieces are available in a variety of colors.
“Fitness wear is almost always tainted in masculinity; the ‘hard core’ workout look,” Emily McCormick, owner of Shabby Apple said. “In-line with all things Shabby Apple, we wanted to start from scratch, looking at what would be most supportive for a woman’s body and what would be most flattering. Additionally, the line needed to aesthetically feminine.”
The Blossom line features feminine birds and botanical screen prints. The line is made of the highest quality fabrics and is machine washable and line-dry for ease-of-wear.
All Blossom wear is available in sizes XXS through large. The yoga pants are available in extra long and hooded sweatshirts are also long, covering problem-areas in the stomach. The line ranges from $28-$62.
Blossom is available at www.shabbyapple.com.

Reebok Designs For A Pea in the Pod & Motherhood Maternity
Tuesday, August 31st, 2010 @ 3:00pm
- Fall 2010 available beginning September 1st at Motherhood Maternity, A Pea in the Pod, Destination Maternity stores and online at www.motherhood.com, www.apeainthepod.com, and www.destinationmaternity.com
- Spring 2011 collections available Jan/Feb 2011
- Reebok’s first maternity collaboration with major retailer Designs offer women great looking, fitting and functioning activewear they can use throughout their pregnancies
- Product range inspired by Reebok’s On the Move Collection, which allows women to look good and feel good while staying fit during pregnancy and after
- In addition to apparel, many Destination Maternity Superstores will also feature Reebok Easy Tone sneakers and accessories such as gymbags and socks
- Tops are longer length for more flattering coverage
- Slim, flattering fits: gathered sleeve cap, shaped hem, ruching
- Wider waistband for added coverage
- Extra storage: internal key pocket, kangaroo pocket, asymmetrical zipped stash pocket
- Internal bra support
- Adjustability for custom fits: shoulder straps, drawcord waistbands, external bra adjusters
- Variety of lightweight fabrications: single jersey burnout, organic cotton, brushed fleece, UV textured, sueded knit tricot, poly/spandex blends
- Vibrant graphics and soft han
Online Shopping Simplified: Shop, Store, Organize & Share ALL of Your Must-Have Fitness Finds in ONE Wishpot!
Tuesday, August 31st, 2010 @ 1:00pm
Tired of spotting great finds online, then spending hours trying to find where you found them? Have one too many retailer-specific wish lists and countless bookmarks? Stop digging for that must-have pair of shoes you spotted on ugh-what-was-that-website?, and streamline online shopping with Wishpot! The genius social shopping site offers a unique wish list service (free of charge) that lets users users add, save and share lists of things they like found from not just one but from any site on the world wide web, resulting in a centralized, simplified, one-stop-shop location for their fave finds. Once added, users can save or share lists with family and friends, set price alerts to keep wishes within budget, even request monetary contributions to towards large-ticket items or vacations. Use for any occasion in which you might want to drop a friendly hint, (your upcoming birthday, holidays, bridal or baby showers, housewarming parties, Mother’s/Father’s Day – after all, there’s nothing wrong with getting what you really want!), as an organizational tool to plan said occasion, to store gift ideas for others, or to simply store and compare your fave fashion, beauty and fitness finds, travel/vacation packages and more!
Wishspot is a smart, convenient, easy (and $$-saving!) way to shop, store, organize and share all of your must-have online finds! Please see below for details on Wishpot’s many features and benefits, or visit www.wishpot.com.
Fit Celebs Being Fit: Megan Fox, Jennifer Love Hewitt, Jessica Alba & Hilary Duff
Tuesday, August 31st, 2010 @ 8:21am
Megan Fox was spotted leaving the gym (8/19) in her usual spandex, t-shirt and baseball cap workout apparel.
A very solemn Jennifer Love Hewitt was spotted after her Pilates class (8/26). Wonder why so sad...
Jessica Alba had great runner's form as she jogged through Central Park with her dad (8/29). Aw, a father/daughter workout.
And good ol' Hilary Duff was keep herself healthy internally as she visited a medical center in Beverly Hills California (8/26).
Hollywood's Emmy Must-Have!
Monday, August 30th, 2010 @ 11:00am
The Emmys were this Sunday (August 29th) and guess how some of your favorite celebs walked effortlessly down the red carpet and all night long in killer heels – the Foot Petals Red Carpet Kit!
This kit includes:
- 1 pair Black Killer Kushionz
- 1 pair Red Rose-Scented Killer Kushionz
- 4 pairs Black Tip Toes ball-of-foot cushions
- 3 pairs Red Rose-Scented Heart-Shaped Tip Toes
- 4 pairs Black Strappy Strips in tube
Some helpful tips from Tina Aldatz, certified pedorthist and creator of Foot Petals:
- Practice makes perfect! Walking properly is key to looking great & keeping your feet in top shape. Concentrate on stepping “heel to toe” – or placing the weight on your heel first, then rolling forward onto the ball of foot. This may seem like common knowledge, but it’s often overlooked.
- Double up on cushions! Ball of foot cushions help to absorb shock (the Tip Toes are great for this).
- Flex your feet periodically to prevent muscle cramps in the calves.
Celebrity stylists Cristina Ehrlich and Jessica Paster have called in Foot Petals for Toni Collette, Kyra Sedgwick, Jenna Fischer, Christina Applegate, Dakota Fanning, Emily Blunt, Aubrey Plaza and Jane Adams.
Sneak Peak at Brett Hoebel’s Sears Fitness First Campaign: Running Shoes
Monday, August 30th, 2010 @ 10:00am
Fitness expert and celebrity trainer Brett Hoebel shares the latest in running shoes for the Sears Fitness First Campaign. Fit Celeb has the sneak peak of the video (see below) featuring New Balance's 500 and 400. If you're a runner, get a head start and check it out now!















