Wednesday June 6, 2012 DOLE held a luncheon at the Empire Hotel Rooftop. Celebrity guest and DOLE spokeswoman Felicity Huffman was present to tell us about how she got started representing DOLE. This Desperate Housewife even shared her original DOLE salad’tude with us.
Felicity Huffman, a self-labeled salad fanatic, was extremely humble and welcoming when entering the luncheon. She introduced herself to the FitCeleb Team personally and was cracking jokes the entire evening.
Salad’tude is a word fabricated by DOLE. It is about expressing yourself through your salad and having fun with it. Salad doesn’t have to be boring and bland you can have fun spice it up and think outside the box.
Kelley Peterson, the DOLE assistant brand manager explained how Felicity Huffman came to mind when choosing a celebrity to team up with the company. She asked:
Who has that sass and fun personality to bring this new concept to life? Then, naturally Felicity Huffman rose to the top.
She further explains:
It has been a lot of fun having her bring salad’tude to life for us. She just completely embodies everything that is salad’tude. It has been an absolute honor to work with her.
Felicity Huffman than explains how she originally became so interested in salads.
I remember shooting the pilot for Desperate Housewives and we were riding in the van to set; someone asked me ‘what size are you?’ I replied, ‘I’m a size six,’ and then they sucked back as if I admitted to having a drug problem. So then I was like okay let’s figure out how to eat healthy without driving me crazy, and that’s how I started with salad. I have been on every kind of crazy diet in the world since I was about sixteen. I was like ‘I can’t do it anymore.’ When DOLE came to me there where two reasons I loved it.
- This made up word called salad’tude. Which at first made me go what are you guys smoking?! But I ended up liking because you can make it what you want!
- They partner with the biggest national hunger relief society, Feeding America. This organization takes care of 14 million children, 3 million of those are 5 years old or under. I thought here is a way of making it easy for people to eat healthier, making it okay to have fun with their salads, and taking care of people who can’t take care of themselves.
What is Felicity Huffman’s Personal Salad’tude?
Sweet & Spicy
With a Cheesy Sense of Humor
Rich in Love
With Low-fat Lips
Photo Courtesy Of: DOLE