adidas unveiled the new adizero Rush, one of the lightest every day running shoes on the market. At 7.5 ounces and seven bold color combinations, the adizero Rush is a unique combination of high performance and style.
“We’re really proud of the adizero Rush and excited to get the shoe in the hands and on the feet of athletes who run to get faster for their sport,” said Mikal Peveto, director of running for adidas America. “The adizero Rush shaves ounces from a typical running shoe, helping athletes as they work to stay faster than their competition.”
“At adidas, our goal is simple. We design and engineer lightweight shoes to make athletes of all levels of sports faster so they can perform better on the track, the field and the court. We know seconds make the difference between first and second place or a personal best effort.”
To support the launch of the adizero Rush, adidas debuted a new 30-second spot that celebrates high school athletics and the energy of competition with football players, cheerleaders, coaches and the marching band all rushing to victory in the adizero Rush.
Combining a super light shoe with maximum cushioning and support, the adizero Rush features adiPrene+ midsole technology for resilient cushioning in the forefoot to ensure a responsive ride. The shoe’s SprintWeb provides lightweight support while the unique nylon mesh construction is breathable and keeps the foot locked in place for stability and speed. The SprintFrame™ helps return energy to each stride and the shoe’s Lightstrike™ EVA reduces midsole weight by 15 percent.
Each pair of adizero Rush comes with a second lace to provide an unexpected pop of color, while the shoe’s weight is clearly displayed along the trim.
The adizero Rush is available now for $100 at shopadidas.com and retailers nationwide.
adidas develops high performance apparel and footwear to help athletes train, compete, prepare for and recover from their sport. For more information visit adidas.com.
You can keep the conversation going through facebook.com/adidasrunning.
Submit an email to email@example.com with subject “adidas Rush”.
-One reader will win an adidas adizero rush pair of sneakers. Reader can choose shoe color (no guarantee that the shoe color will be in stock).
-One reader will win a Supernova Racer Bra (value $40) - Look great and feel supported in this bra that doesn’t go unnoticed. The stylish X-crossed backside provides optimal support and the encapsulated sewn-in molded and padded cups are perfect for high impact running and provide “see through” coverage. CLIMACOOL and heat transfer stripes provide heat and moisture management through ventilation.
-Giveaway ends Thursday, February 23, 2012.
-Winner will be chosen at random.