The “Weight Loss Boss: How to Finally Win at Losing–and Take Charge in an Out-of-Control Food World” is a frank, funny, and groundbreaking guide to surviving and thriving in an obesogenic world, from the CEO of Weight Watchers International.
We live in a dangerous food world, full of temptation and instant gratification. No wonder obesity among Americans has tripled since the 1960s—and that those prone to weight gain fail over and over to maintain their hard-won goals. Simply put, our brains and environments are stacked against us. Simplistic willpower-based and food-focused diets will never bring lasting change.
But a solution is within reach—one that will help readers live better, longer, and more happily.
In fact, David Kirchhoff isn’t just the President and CEO of Weight Watchers—he’s also one of its biggest success stories. In his pursuit of a trim physique, Kirchhoff divulges his slide into full-fledged obesity, his struggles to manage his relationship with food, and to find an exercise regimen that sticks. Drawing on the latest scientific research and numerous other inspiring personal stories, he makes the case that the only recipe for long-term success is to radically shift our mindset when thinking about obesity and adopting a healthy lifestyle that stays with us for good. This requires incorporating positive habits that become second nature, and rigorously managing one’s food environment—as well as embracing practical behavior-change tools and other sustainable maintenance strategies. In the light of a new, healthier lifestyle that helps readers look good and feel good, change isn’t a burden–it’s a release.
About the Author:
David Kirchhoff is the President and CEO of Weight Watchers International, Inc., overseeing a network of service providers around the world who help 1.3 million people in its meetings each week. His business and personal philosophies are grounded in the belief that obesity prevention is achievable and can be realized through a combination of smart governance, industry support and community empowerment. Prior to his current position, Kirchhoff held several positions within the company, including Chief Operating Officer for Europe and Asia and President of WeightWatchers.com, Inc. He is the author of the popular weight loss blog, “Man Meets Scale” at ManMeetsScale.blogspot.com. All royalties from the book will be donated to Share Our Strength’s No Kid Hungry campaign.
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