The launch party for Tide's new sports detergent, Tide plus Febreze Freshness Sport, had a huge celebrity turnout tonight in Miami during Super Bowl weekend. Celebrities and athletes played basketball, mini-golf, tennis and other games in the sun at the W South Beach. Celebrity attendees included: Jamie Foxx, Kellan Lutz, Venus and Serena Williams, Gabrielle Union, Dave Annable, Kelly Rowland, Pete Wentz, Solange Knowles, Katie Cassidy, and Terrell Owens and many more.

Tide believes that premier athletes like Venus Williams and casual gym-goers alike deserve to look and feel like pros – pushing themselves to their limits without sacrificing style or freshness. While recent advances in clothing technology have yielded lighter, more comfortable workout wear, the same fibers that keep you cool and dry can also trap tough dirt and odors. To ensure that athletic apparel is clean, fresh and looks great for every activity, Tide introduces Tide plus Febreze Freshness Sport, a new detergent designed to help remove tough stains and odors from garments that take the hardest hits. Additionally, the technology in Tide plus Febreze Freshness Sport releases freshness as you move. Venus Williams is the face of the launch of Tide plus Febreze Freshness Sport.

This month all profits from sales of the tees are going to relief efforts in Haiti (Tide Loads of Hope is traditionally a free mobile laundry service that we send to communities affected by natural disaster).

Jamie Foxx started a big shoot-off contest on the bball courts (even challenged the Tide people), TO and Charles Oakley played one-on-one tennis before inviting others for a two-on-two bball game and as you can see it was a good mix of people from all different genres of the entertainment world (i.e. TO and Pete Wentz) engaging in friendly competition!