According to Csmonitor.com, Joe Montana's appearance in Sketchers' Shape-Ups commercial, which aired during the Super Bowl, was an incomplete. 

Whether you think this commercial was one of the worst or not, what do you think about the sneakers? Do we think that these sneakers will really make our legs more toned?

Sketchers' website classifies these sneakers as "Strength fitness shoes," claiming:

• Tone your muscles.
• Promote healthy weight loss.
• Make it easy to get in shape.

Hmm, now before people run out to go buy these shoes thinking they never have to step foot into the gym, not so fast.  I'm sure these sneakers may help tone your legs, but not to the point where you don't have to exercise and can eat whatever you want because you're going to go burn it off while walking in these sneakers. Remember a healthy lifestyle is a well balanced diet and exercise (real exercise).