TED, which stands for Technology, Entertainment, Design is a non-profit community of some of the world's most influential "thinkers and do-ers, and previous TED Prize winners have included Bono, Bill Clinton and Dave Eggers. The prize is $100,000 to go towards current social projects as well as a "wish" – the TED community pledges to help make the wish come true.

Jamie Oliver used his speech to attack the global food giants for profiting from obesity without ever investing significantly in measures to tackle the world's most deadly – and worsening - health crisis. He asked the TED community to provide the talent, hard work and other resources needed to make the wish come true, including:

• Help to establish a good-nutrition foundation, with funding, office space and facilities
• Partners to create a traveling food theater troupe to teach kids about food and cooking in an entertaining way, and to provide basic instruction for parents and food professionals
• A partner to build and maintain a fleet of trucks for the traveling food theater
• Establishment of a network of corporate partners to invest in cooking and food education for their customers, and to champion honest food labeling
• Partners to equip and run community kitchens, and food suppliers to provide fresh ingredients
• Education experts, graphic designers, artists and writers to develop and produce creative, fun teaching materials
• Communications and marketing expertise to develop strong and effective messages for the movement
• Web designers to create a website and online social networks and communities to bring people together
• New supply and distribution pathways for fresh and healthful foods
• Establishment of a food range to generate a sustainable income for the campaign
• Corporate partners to invest in cooking and food education for their customers and to champion honest food labeling

He also drew back the curtain slightly on his recent project in Huntington, West Virginia, where he has been helping members of the community to move away from a diet of fast food and unhealthy snacks towards freshly cooked food and better nutrition. He introduced a handful of the wonderful people he met in Huntington and explained how just a little knowledge, and a bit of investment, had changed lives for the better – a probably saved lives.

In his wish, Jamie called for the foundation to inspire a nutrition revolution through communication, education, social networking and by challenging corporate America and the food industry to help transform the culture of junk food into a culture of healthy eating.